https://cruciallearning.com/blog/crucial-applications-reach-2012-big-idea-video-brian-wansink-shares-tips-to-cut-calories/ VitalSmarts is now Crucial Learning Tue, 08 Mar 2022 17:17:00 +0000 hourly 1 https://wordpress.org/?v=6.5.2 https://cruciallearning.com/blog/crucial-applications-reach-2012-big-idea-video-brian-wansink-shares-tips-to-cut-calories/#comment-2808 Thu, 06 Dec 2012 05:30:41 +0000 http://www.crucialskills.com/?p=3650#comment-2808 I heard somehwere recently that a good principle goes bad when it becomes a “cause.” That resonated with me on a number of fronts. It seems applicable here. Taking care of the environment is a good principle. Who doesn’t want to have a pleasant and sustainable place to live. When it becomes a cause in itself, there is a lot of evil done in its name. Making a profit is a good goal to create a sustainable business and support the stakeholders. When it becomes an end, in itself, then it can lead to unethical and damaging behavior–including the destruction of the environment. So, in addition to keeping relationships at a high priority in these crucial conversations, it might be useful to question whether or not a good principle is being over-leveraged.

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